This brand night is not only full of dry goods, the whole event is exploding point. From the "ridicule conference" in the theater to the talk show in the main venue, executives of web celebrity, a car company, exchanged verbal sparring with celebrities on the talk show, and some huawei executives and famous guests appeared one after another. On the evening of the same day, saic roewe APP, Tencent, Tmall, sina, sohu, xinhua and other nearly 20 media carried the live broadcast, attracting more than 30 million online viewers.
Intelligent + electric, brand new R logo to activate users' travel experience
With the rapid development of science and technology, SAIC Roewe continues to use innovative technology to enable cars, to bring users beyond expectations of green and intelligent travel experience. At the event site, SAIC Deputy General manager of data business department, SAIC Passenger Car Company chief digital officer and marketing executive Director Zhang Liang said, ROewe R logo is the new starting point of THE road of ELECTRIC SAIC Roewe, in Roewe R logo driven by digital technology, the vitality of the car will be fully activated.
Two of R's new cars, the Roewe Marvel-R and the Roewe ER6, were unveiled with a bang. As the world's first full-cabin interactive 5G mass production car, Roewe Marvel-R will adopt Huawei 5G T-Box to realize V2X intelligent travel and 5G intelligent cockpit, and take the lead in realizing L3-level automatic driving in the industry including intelligent vehicle call, curve intelligent deceleration, intersection conflict avoidance and other functions. Roewe ER6 is the only high-quality citizen-friendly car with a range of more than 600 kilometers within 200,000 yuan. It will lead the longest range of the same class and surpass the optimal electric quantity of the same class, becoming the preferred model for users to upgrade with high quality. In addition to the flagship MARVEL series and sedan ER series, SUV series are also planned under R label, which are also being promoted simultaneously.
Saic Roewe is the earliest auto company in the field of new energy, and also one of the few auto companies in the industry that independently master the core technology of Sandian. At the Guangzhou Auto Show in 2019, Roewe also released the "core 2020+" green core strategy. Through strong independent research and development ability and cooperation with domestic and foreign giants such as Ningde Times and Infineon, roewe further realized the full control of "sandian" technology. New R mark's new car will be a breakthrough in the new energy science and technology, innovation adopted "rechargeable, replaceable, can upgrade" of the new battery architecture, with super long range and hundreds of kilometers of flash five minutes filling experience, create the most secure the battery and provide as much as millions of spontaneous combustion of insurance, leading implementation pattern, life lead, safety lead.
Roewe + Huawei, make 5G smart travel
As a pioneer of Internet automobile, SAIC Roewe has been leading the industry in the field of intelligent network connectivity. On July 6, 2016, SAIC Roewe launched roewe RX5, the world's first mass-produced Internet car, creating a new category of Internet cars. Since then, it has led the development route of Internet cars, intelligent connected cars and intelligent cockpit, and led the development direction of intelligent connected cars. Saic Roewe's "circle of friends" not only includes Alibaba Group, but also has established a close strategic cooperative relationship with Huawei early on. In December 2018, SAIC and Huawei launched comprehensive cooperation in the "new four Modernizations" and carried out joint innovation in fields such as the industrial Internet of Things. In 2019, SAIC Roewe will deepen cooperation with Huawei, and jointly build the world's first 5G smart transportation demonstration zone for the public with China Mobile and Shanghai International Motor City, which will realize L4 automatic driving in certain scenes. It is reported that the demonstration area will be opened soon.
The release of the new R mark will not only mark the birth of a medium - and high-end pure electric brand, but also fulfill the promise of connecting travel and life into the 5G era. At the event, Wang Jun, president of Huawei Smart car Solution BU, also delivered a keynote speech. Huawei in communications and computing industries, he said, has 30 years of technology accumulation, with artificial intelligence, chips, sensors, such as digital technology made, electric drive vehicle and intelligent, let the future of automobiles not only have 360 degrees of awareness, and love learning, thinking and good driving, into a mobile intelligent life space. 4G changes life, 5G changes society. This time, saic Roewe and Huawei will cooperate in 5G, intelligent driving, intelligent cockpit, intelligent electric vehicle and other fields on the basis of existing cooperation, so as to jointly build smarter cars, bring excellent driving experience to users, and make the life of smart cars achieved by science and technology.
Since its establishment, SAIC Roewe has been adhering to the "technology school" in the industry, and its high-tech products have won the unanimous approval of the market and users. In April, THE sales volume of SAIC Roewe exceeded 26,000 vehicles, up 3.3% year on year and up 28.4% month on month, which not only outperformed the market, but also far exceeded the industry average. After the launch of the new R standard, it will continue to endow intelligence with science and technology, continuously expand the boundary of automobile capability, and help China's automobile industry to take off with scientific and technological innovation.